Content marketing has hit an all time boom as it is now a necessity for businesses attempting to connect with a relevant audience. A consumer in 2013 is bombarded with Tweets, photos, emails, texts, phone calls, Snapchats and more every single day by hundreds of businesses trying to get their message across.
By creating and marketing original content from a particular expertise, viewpoint and industry, a business can work to get their message ahead of the clutter and in front of the right people. Content marketing is a difficult and rewarding task that requires a mixed approach of editorial, business insights and marketing know-how to work effectively.
Here are 50 of the most interesting and valuable content marketing statistics and figures from 2013 available to help you better understand how to connect your content with the right customers.
What’s Happening with Content Marketing in 2013?
1. 27,000,000 pieces of content are shared each day. (source: AOL & Nielsen)
2. 37% of marketers say blogs are the most valuable type of content marketing. (source: PRNews)
3. 39% of client-side marketers said that content marketing is a top priority for 2013, compared to only 29% in 2012. (source: eMarketer)
4. Marketers spend over 25% of their marketing budget on content marketing. (source: PRNews)
5. The number of US companies with formal content marketing strategies in place jumped from 28% in 2012 to 49% in 2013. (source: eMarketer)
6. 58% of consumers trust editorial content. (source: PRNews)
7. 78% of CMOs see custom content as the future of marketing. (source: Leaders West)
8. 86% of B2C marketers use content marketing. (source: PRNews)
9. Content marketing is now a nearly $43.9-billion industry—a 9.2% increase over last year. (source: Custom Content Council)
10. 45% of companies rely solely on desktop devices to market content, not yet adapting to mobile. (source: UberFlip)
Why Invest in Content Marketing?
11. Content marketing costs 62% less than traditional marketing. (source: Leaders West)
12. 60% of people are inspired to seek out a product after reading content about it. (source: Leaders West)
13. 78% of consumers believe that companies providing custom content are interested in building good relationships. (source: All Twitter)
14. Blogs give websites 434% more indexed pages and 97% more indexed links. (source: PRNews)
15. 68% of people spend time reading about brands that interest them. (source: Leaders West)
16. 61% of consumers say they feel better about a company that delivers custom content, and they are also more likely to buy from the company. (source: All Twitter)
17. B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found on their own through research. (source: Forrester)
18. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. (source: PRNews)
19. Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing. (source: Leaders West)
What Content Marketing Strategies Work?
20. B2C marketers use an average of 12 content marketing tactics. (source: Content Marketing Institute)
21. 37% visit content marketing websites at least once a month. (source: The CMA)
22. B2C marketers use an average of 4 social media sites to distribute content, whereas B2B marketers use an average of 5. (source: Content Marketing Institute)
23. 84% of B2C marketers are relying on social media to drive their content marketing. (source: Social Media Today)
What’s the Typical Budget for Content Marketing?
24. Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content. (source: Content Marketing Institute and Marketing Profs)
25. Companies with over 1,000 employees typically allocate 24% of their marketing budget to content. (source: Content Marketing Institute and Marketing Profs)
26. The average, annual spend on branded content outsourcing was $371,364, and $987,417 for companies that exclusively outsource. (source: Custom Content Council)
27. Businesses that spend more than 50% of their lead generation budget on inbound marketing report a significantly lower cost-per-lead. (source: Hubspot)
28. Nearly 50% of marketers plan to increase their inbound budgets for 2013. (source: Hubspot)
Measuring the Success of Content Marketing
29. Content marketers use unique visitors (88%), pageviews per visitor (76%) and total pageviews (71%) as their main metrics. (source: Econsultancy and Outbrain)
30. 52% of B2C content marketers rely on content marketing to engage new customers and prospects. (source: Social Media Today)
31. 60% of B2B marketers use web traffic to measure effectiveness of content marketing. (source: Content Marketing Institute and Marketing Profs)
32. 88% of marketers are measuring unique visitors as their main metric to understand how their audience is consuming and sharing their content. (source: Bit Rebels)
Why are Visuals and Videos Crucial to Content Marketing?
34. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (source: AnsonAlex)
35. Viewers spend 100% more time on pages with videos on them. (source: MarketingSherpa)
36. Photos are liked 2x more than text updates, while videos are shared 12x times more than links and text posts combined. (source: Sprout Social)
37. 76% of respondents acknowledge that videos in emails generate high click-through rates. (source: Sprout Social)
Blogging is Vital to Your Strategy
38. 43% of marketers generated a customer via their blog this year, though the blog only requires roughly 9% of marketers’ total full-time staff dedications and just 7% of their total budget. (source: HubSpot)
39. 82% of marketers who blog daily report positive ROI for overall inbound efforts. (source: HubSpot)
40. 79% of content marketers produce blog articles. (source: Smart Insights)
41. Blogs are the 5th-most trustworthy source overall for online information ahead of Google+, forums, online magazines, brand sites, Twitter and Pinterest. (source: Pamorama)
42. 55% of companies with a blog get more traffic than those that don’t. (source: Content Hero)
43. 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (source: BlogHer)
44. Blogs are 63% more likely to influence purchase decision than magazines. (source: Content Hero)
Social Media’s Role in Content Marketing
45. 63% of companies say posting valuable content on social media has increased marketing effectiveness. (source: Content Hero)
46. 21% of marketers said social media grew more important in the past 6 months. (source: HubSpot)
47. 87% of B2B marketers are using social media to distribute content. (source: Content Marketing Institute and Marketing Profs)
48. 13% of marketers say social media plays a key role in customer acquisition. (source: HubSpot)
49. 27% of marketers report below average cost per lead for social media. (source: HubSpot)
Biggest Content Marketing Challenges
50. 29% of B2B marketers said that producing content that engages users is still a challenge. (source: Content Marketing Institute and Marketing Profs)
51. 25% of marketers are concerned with proving bottom-line results of inbound marketing. (source: HubSpot)
52. Creating original content was seen as the biggest challenge for 69% of content marketers. (source: Curata)